THIAGO ROCHA

Bespoke Brand Designer

HELPING BESPOKE BUSINESSES BECOME BESPOKE BRANDS

Designer passionately creating Bespoke Brands. I specialize in bridging creativity and strategy to build distinctive brands across fashion, tech, and lifestyle industries. ROCHA's approach to branding combines deep research, cultural insights, and a commitment to delivering designs that truly resonate with target audiences. Whether naming innovative brands, developing brand systems, or applying brands in the real world, I strive to elevate every project with a tailored touch.

Start Project

Available for work

Instagram

Behance

SELECTED WORKS

2025 • Branding, Creative Direction

Noumenon_LAB

2025 • Branding, Creative Direction

Noumenon_LAB

2024 • Branding, Creative Direction

Casa De Héroes

2024 • Branding, Creative Direction

Casa De Héroes

2024 • Branding, Creative Direction

Yokaino - Experimental Brand

2024 • Branding, Creative Direction

Yokaino - Experimental Brand

SELECT EXPERIENCE

2021 – Present

Founder

ROCHA Branding

2025 - Present

Freelance Designer

WKNDHRS

2025 - Present

Creative Director

Davartos

AWARDS

2025

2024

2023

SERVICES

BRAND STRATEGY

Defining the vision, positioning, and messaging to shape a brand's unique identity and connect with its audience effectively.

NAMING

Crafting memorable and impactful names that resonate with a brand's essence and values

BRAND IDENTITY

Developing cohesive visual elements, including logos, typography, and color palettes, to create a strong and consistent brand presence.

ART DIRECTION

Guiding the visual storytelling and creative concepts to ensure brand aesthetics align seamlessly across all touchpoints.

MY RATES

Straightforward, transparent pricing that scales with your needs.

BESPOKE BRAND CREATION

A one-time fee for the creation of a fully Bespoke Brand, includes strategy, identity, and applications.

From

$4,000/project

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Step-by-step collaboration

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6 months of post-project support

✦

2 dedicated designers

Get Started

MONTHLY

Ideal for ongoing projects with unlimited requests and continuous development.

$2,200/month

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Unlimited design requests
(one at a time)

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Priority email support

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Monthly strategy call to align on goals and progress

BRANDING PROCESS

A step-by-step approach to delivering successful projects from concept to completion.

1 Discovery & Research

Begin with an in-depth understanding of the brand's purpose, values, target audience, and market landscape. This phase includes competitive analysis and exploration of cultural trends to identify unique positioning opportunities.

2 Brand Strategy Development

Define the brand's core strategy, including its vision, mission, and messaging. Establish the brand's positioning, personality, and value proposition to guide all creative decisions moving forward.

3 Naming & Identity Creation

Craft a distinctive name (if needed) and develop the brand's visual identity. This includes logo design, typography, color palette, and iconography that reflect the brand's essence and communicate its values effectively.

4 Art Direction & Visual Application

Extend the visual identity across various touchpoints, including marketing materials, digital platforms, and packaging. Ensure consistency and cohesion in the brand's visual storytelling to enhance recognition and trust.

5 Launch & Brand Guidelines

Implement the brand across all channels with a structured launch strategy. Deliver brand guidelines to maintain visual and messaging consistency, empowering teams to represent the brand accurately and effectively.

WHAT CLIENTS SAY

"Working with Rocha was amazing. He delivered 140% and more. On top of that, he has the patience and is able to take the customers' ideas and capitalize. He's able to then create the perfect interpretation and add suggested key elements. Don't hesitate to work with Rocha hell get you right"
Fredo
Founder of Casa de Héroes
"Working with Rocha was, honestly, a real connection. From the very beginning, I felt we shared a similar aesthetic sense, which made everything flow in a natural and genuine way. From start to finish, it was a strong and solid partnership. On his side, I could see a lot of creative expertise and technical skill — he always had a clear vision of what could be improved or refined, and that made a huge difference throughout the process. Today, I don’t see Rocha just as a designer, but as a strategic partner who truly helped me build my identity — someone who understood who I am, where I want to go, and turned that into a brand with purpose and personality."
Gustavo Morinel
Founder of Morinel Studio
"Working with Thiago felt truly like an amazing simple collaboration. It was a wonderful and professional back and forth with clear communication and met expectations. Simple dialogue, process, and great deliverables."
Chriz Hinz
Head of Design at Sympatient
"Thiago has excelled in various areas and has shown to be one of the most hard-working, dedicated and skillfully excelled individuals to work with for branding. He is consistently improving his skill sets and has a strong willingness to adapt to changes and passion to complete types of work he has not done before....I believe Thiago has a large potentital in the creative space and would recommend him without any reservations."
Ishan Jadhwani
Founder of Cyfr
"Working with Rocha was amazing. He delivered 140% and more. On top of that, he has the patience and is able to take the customers' ideas and capitalize. He's able to then create the perfect interpretation and add suggested key elements. Don't hesitate to work with Rocha hell get you right"
Fredo
Founder of Casa de Héroes
"Working with Rocha was, honestly, a real connection. From the very beginning, I felt we shared a similar aesthetic sense, which made everything flow in a natural and genuine way. From start to finish, it was a strong and solid partnership. On his side, I could see a lot of creative expertise and technical skill — he always had a clear vision of what could be improved or refined, and that made a huge difference throughout the process. Today, I don’t see Rocha just as a designer, but as a strategic partner who truly helped me build my identity — someone who understood who I am, where I want to go, and turned that into a brand with purpose and personality."
Gustavo Morinel
Founder of Morinel Studio
"Working with Thiago felt truly like an amazing simple collaboration. It was a wonderful and professional back and forth with clear communication and met expectations. Simple dialogue, process, and great deliverables."
Chriz Hinz
Head of Design at Sympatient
"Thiago has excelled in various areas and has shown to be one of the most hard-working, dedicated and skillfully excelled individuals to work with for branding. He is consistently improving his skill sets and has a strong willingness to adapt to changes and passion to complete types of work he has not done before....I believe Thiago has a large potentital in the creative space and would recommend him without any reservations."
Ishan Jadhwani
Founder of Cyfr
"Working with Rocha was amazing. He delivered 140% and more. On top of that, he has the patience and is able to take the customers' ideas and capitalize. He's able to then create the perfect interpretation and add suggested key elements. Don't hesitate to work with Rocha hell get you right"
Fredo
Founder of Casa de Héroes
"Working with Rocha was, honestly, a real connection. From the very beginning, I felt we shared a similar aesthetic sense, which made everything flow in a natural and genuine way. From start to finish, it was a strong and solid partnership. On his side, I could see a lot of creative expertise and technical skill — he always had a clear vision of what could be improved or refined, and that made a huge difference throughout the process. Today, I don’t see Rocha just as a designer, but as a strategic partner who truly helped me build my identity — someone who understood who I am, where I want to go, and turned that into a brand with purpose and personality."
Gustavo Morinel
Founder of Morinel Studio
"Working with Thiago felt truly like an amazing simple collaboration. It was a wonderful and professional back and forth with clear communication and met expectations. Simple dialogue, process, and great deliverables."
Chriz Hinz
Head of Design at Sympatient
"Thiago has excelled in various areas and has shown to be one of the most hard-working, dedicated and skillfully excelled individuals to work with for branding. He is consistently improving his skill sets and has a strong willingness to adapt to changes and passion to complete types of work he has not done before....I believe Thiago has a large potentital in the creative space and would recommend him without any reservations."
Ishan Jadhwani
Founder of Cyfr
"Working with Rocha was amazing. He delivered 140% and more. On top of that, he has the patience and is able to take the customers' ideas and capitalize. He's able to then create the perfect interpretation and add suggested key elements. Don't hesitate to work with Rocha hell get you right"
Fredo
Founder of Casa de Héroes
"Working with Rocha was, honestly, a real connection. From the very beginning, I felt we shared a similar aesthetic sense, which made everything flow in a natural and genuine way. From start to finish, it was a strong and solid partnership. On his side, I could see a lot of creative expertise and technical skill — he always had a clear vision of what could be improved or refined, and that made a huge difference throughout the process. Today, I don’t see Rocha just as a designer, but as a strategic partner who truly helped me build my identity — someone who understood who I am, where I want to go, and turned that into a brand with purpose and personality."
Gustavo Morinel
Founder of Morinel Studio
"Working with Thiago felt truly like an amazing simple collaboration. It was a wonderful and professional back and forth with clear communication and met expectations. Simple dialogue, process, and great deliverables."
Chriz Hinz
Head of Design at Sympatient
"Thiago has excelled in various areas and has shown to be one of the most hard-working, dedicated and skillfully excelled individuals to work with for branding. He is consistently improving his skill sets and has a strong willingness to adapt to changes and passion to complete types of work he has not done before....I believe Thiago has a large potentital in the creative space and would recommend him without any reservations."
Ishan Jadhwani
Founder of Cyfr

FEATURED WORK

Magazine Features

Exploring Cyfr's Branding and Visual Identity for Business Growth

Discover the creative process behind Cyfr's branding and visual identity, showcasing their expertise in business growth and innovative partnerships.

01/10 — 2024

FAQs

What services do you offer?

I offer Brand Strategy, Naming, Brand Identity, and Art Direction to help build impactful and cohesive brands.

How long does a typical project take?

The timeline depends on the project scope, but typically, brand identity projects take 4–8 weeks.

Can I see examples of your previous work?

Absolutely! Visit our projects section to view my portfolio or schedule a meeting to see more!

Do you offer post-project support?

Yes, I provide support after the project is complete to ensure everything is running smoothly and aligned with the brand vision for up to 6 months.

How do you handle revisions?

Revisions are an essential part of the creative process. I include revisions within the project scope at no extra cost to ensure the final result aligns perfectly with your vision and expectations. My goal is to make sure you're completely satisfied with the outcome.

What services do you offer?

I offer Brand Strategy, Naming, Brand Identity, and Art Direction to help build impactful and cohesive brands.

How long does a typical project take?

The timeline depends on the project scope, but typically, brand identity projects take 4–8 weeks.

Can I see examples of your previous work?

Absolutely! Visit our projects section to view my portfolio or schedule a meeting to see more!

Do you offer post-project support?

Yes, I provide support after the project is complete to ensure everything is running smoothly and aligned with the brand vision for up to 6 months.

How do you handle revisions?

LET'S WORK TOGETHER!

I’d love to hear from you! Whether you have a project in mind or just want to say hello, feel free to reach out.