CAU/BR
(Description)
CAU/BR governs architecture and urban planning across Brazil — a council with a mandate to make the profession accessible to everyone, not just those who can afford to care about aesthetics. ROCHA and João Maximiano entered the public identity competition with a proposal built on two references that rarely share the same brief: Brazilian brutalism and the favela. Both reject ornament. Both build from what's available and let structure speak for itself. The symbol came from that logic — geometric, modular, honest. The palette was chosen for legibility across every surface a federal institution touches, from enforcement materials to public campaigns.
(Awards)
2× Behance
->
2025
(Scroll to discover)
(Our Impact)
The proposal wasn't selected. It picked up two Behance features anyway. That's the result of treating a competition brief like a real client — building the concept from actual intellectual foundations rather than what a jury might expect. The work stands on its own terms: a federal identity rooted in brutalism and favela urbanism, two traditions that built Brazil's cities from opposite ends of the economy, and share more than either camp typically admits.
Direction & Design
Thiago Rocha
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