Veronica Di Santo
(Description)
Veronica Di Santo is a bridal sub-label launched under the Ines Di Santo house. The brief had one core constraint: build an identity distinct enough to stand alone without pulling attention from the parent brand. ROCHA led brand strategy, visual identity, and art direction across the collection — defining positioning, logo system, and the visual language carried through to the runway. The collection debuted at New York Bridal Fashion Week.
(Awards)
WWD
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2026
New York Bridal Fashion Week
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2026
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(Our Impact)
Sub-label work has a specific failure mode: the new brand either blurs into the parent or fights it. Veronica Di Santo needed its own shelf. The strategy drew a clear line between the two without creating distance where there should be continuity. The collection debuted at New York Bridal Fashion Week and received coverage in WWD. The identity held on the runway. That's the test.
Creative Direction & Design
Thiago Rocha
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