Casa De Héroes

The Casa de Heroes brand was born from Fredo’s (The founder) drive to build a business that would stand out and sincerely support a message he believed in. He started by working on the cannabis niche, the idea being to bring opposites together, those being cannabis consumers and those who stigmatize them. While working on that project, Fredo saw that he needed to work on something broader, having tunnel vision until this idea came. What Fredo ultimately wanted was to unite people. To honor, build, and protect those heroes then, now, and tomorrow. Heroes are anyone who has impacted the world, in a small community, or personally within family. Since 2023, Fredo’s main priority has been to learn. Most days, while working, he patiently consumed educational content about business, branding, marketing, and more. Expanding his knowledge to make his ideas come true and become an entrepreneur. As he learned from that content, ideas that would spark in his mind would be quickly noted down on his phone, as well as organized and expanded on during weekends, knowing that things would work out if he followed a thorough process, being a student and learning from other brands, and primarily having patience. Fredo wanted to reveal Casa de Heroes since day 1, but believing that a job poorly done is worse than doing nothing at all, he decided to pursue education and create the best possible foundation for CDH, patience, and quality and values he emphasizes and preaches, and would lose sleep over not having this brand being beyond perfect.