Yokaino - Experimental Brand

2024 • Branding, Creative Direction • With Guilherme S.

ABOUT

Yokaino is an experimental clothing brand that pulls from ancient and folkloric cultures. It’s all about blending the past with the future, creating pieces that feel like they’ve been around for thousands of years but are made with next-level quality. At its core, Yokaino is driven by a desire to connect with our roots and explore what it means to be truly human. The brand takes inspiration from Shinto and Taoist philosophies, working with experts to keep things authentic to tradition. The goal is to create clothes that hit you right in the feels—something that feels both new and strangely familiar. Yokaino is designed to be more than just fashion; it’s a way for people to express themselves and tap into a shared human experience. Yokaino is just starting, teaming up with independent artists to craft standout pieces that don’t fit neatly into any category. If we had to describe the style, it’s “Exotic Casual,” but it’s in a league of its own. The brand is geared toward 16-to 28-year-olds who are into alternative fashion and aren’t afraid to make a statement. Whether you’re a fashion enthusiast, a designer, or someone with a love for Eastern culture, Yokaino is all about embracing the extraordinary.